Ellie Mae and Market Focus Form Strategic Partnership; Alliance Brings Database Marketing to Mortgage Professionals

DUBLIN, Calif.—Sept. 8, 2004—Ellie Mae Inc., the leading provider of desktop and Web-enabled solutions and software for the mortgage industry, announced a partnership with Market Focus, a San Diego-based technology company that provides database marketing solutions to the mortgage industry.

According to the agreement, Ellie Mae's Encompass mortgage management system will have a direct interface with Market Focus' Mortgage Quest product that provides users the ability to manage prospect and relationship marketing, as well as provides for the creation of customer loyalty marketing programs. The integration with Ellie Mae will enable mortgage professionals to leverage both the power and ease-of-use of Encompass in conjunction with the functions and features that Mortgage Quest provides.

"Ellie Mae's Encompass product represents a significant technological advance for the mortgage industry," said Chris Carter, President of Market Focus. "Our mission is to provide marketing tools to mortgage professionals that increase sales. By combining our leading database marketing technology with Ellie Mae's Encompass, we empower originators with the ability to effectively manage long standing as well as prospective relationships with their clients, while keeping the data in sync with Encompass."

"This alliance further strengthens the many advantages that Encompass provides to mortgage professionals today," said Joe Tyrrell, Senior Vice President of Ellie Mae. "By developing a seamless relationship between Encompass and Mortgage Quest, we have just eliminated another point of friction within the loan origination and customer management process."

About Market Focus

San Diego, California-based Market Focus, Inc., is a software development company dedicated to providing innovative products and services for the mortgage industry. Its flagship product, called Mortgage Quest, is the first database marketing system designed specifically for the mortgage industry. First released in 1992, Mortgage Quest has evolved into the one of the most sophisticated database marketing systems available today for the mortgage industry. It contains proven automated marketing strategies, letters and email that generate repeat and referral business from satisfied customers and other business professionals. With over 10,000 clients in the United States, Canada and New Zealand, Market Focus is a leader in automated database marketing technology. To learn more about Market Focus, call 800-708-9715 or visit www.emarketfocus.com.

About Ellie Mae, Inc.

Dublin, California-based Ellie Mae, Inc., winner of the 2003 Inman Innovator Award for Most Innovative Company in the mortgage and real estate industries, is the leading provider of desktop and Web-enabled mortgage industry productivity technology. Ellie Mae's ePASS Web-transaction platform is the industry standard, connecting more than 30,000 third-party mortgage origination companies with leading wholesale and correspondent lenders and 90,000 settlement service providers. Ellie Mae products include the Encompass mortgage management system, Contour and Genesis loan origination software, Executive Web Sites and Ellie Mae Docs. To learn more about Ellie Mae, call 888-955-9100 or visit www.elliemae.com.

Copyright © 2004 Ellie Mae, Inc. All rights reserved. Ellie Mae®, ePASS®, Encompass®, Contour™, Genesis™, Executive Websites™, Ellie Mae Docs™ are the sole property of Ellie Mae, Inc.