Ellie Mae Recognized as Finalist in Eloqua Marketing Awards

Company recognized for email campaign that showcases the Encompass Community Resource Center, an online ‘virtual expert’ for maximizing the power of Encompass and Encompass360™

PLEASANTON, CA—November 2, 2009—Ellie Mae^®, the award-winning software and service provider offering comprehensive business solutions for mortgage bankers, brokers, community bankers and other mortgage originators, has been recognized as a finalist for the Best Customer Lifecycle Program Award in the third annual Eloqua Marketing Awards, also known as the “Markies.”  The awards presentation will be held on November 3rd in San Francisco.

Each year, the Markies recognize excellence in business marketing. This year there were 12 different categories. Ellie Mae was nominated for the Best Customer Lifecycle Program Award, which recognizes the top customer lifecycle marketing program focused on key outcomes like license renewals, stimulating up-sell or cross-sell opportunities, increasing customer loyalty and affinity, and managing customer references. The Markies are presented by Eloqua, a leading marketing automation company and provider of best practices expertise for marketers worldwide.

Ellie Mae’s finalist marketing program is an email campaign that targets new and existing users of the Encompass Mortgage Management Solution and Encompass360™, its completely redesigned mortgage management solution launched in July 2009. Unlike other organizations that often focus email campaigns on generating new sales, Ellie Mae’s campaign focuses on enhancing the customer experience through education and support by driving traffic to its online Encompass Community Resource Center, a comprehensive website that provides training, support and on-demand help 24 hours a day.  

The Resource Center is available to all current Encompass subscribers. It offers everything from online instructional guides and videos, study guides and recorded training sessions, to informative articles and live online help and customer support.  The site topics are customized and sorted according to the user’s Encompass edition, with options for both systems administrators and end users, with special emphasis for loan officers and processors.

The Markies are awarded to those companies that have demonstrated exceptional and innovative ways to reach audiences, automate marketing processes, align marketing and sales and measure marketing impact.  This year, judges looked for campaigns that resulted in record response rates, lead generation of uncontestable quality and enduring harmony between marketing and sales teams.

“We’re very pleased to be recognized as a finalist for The Markies award,” says Jonathan Corr, chief strategy officer of Ellie Mae.  “I believe very few companies in the mortgage industry have ever been recognized in this way.”  He adds “The Encompass Community Resource Center, which is the crux behind this nomination, is providing the kind of assistance that mortgage bankers, community banks, credit unions, brokers and lenders need to become more productive in this challenging market.”

About Ellie Mae, Inc.
Ellie Mae is the award-winning provider of software and services for the mortgage industry, offering comprehensive business solutions for mortgage bankers, mortgage brokers, community bankers, credit unions and lenders. The company's key offerings include the newly launched flagship Encompass360™ Mortgage Management Solution, Encompass CenterWise™ websites and electronic document management services, and Encompass Closer document preparation services. More than 100,000 mortgage professionals use the Encompass^® Mortgage Management Solution. A recipient of the prestigious Inman Award as the most innovative company in the mortgage industry and acknowledged as a top technology service provider by Mortgage Technology magazine, Ellie Mae is recognized for developing technology that links the many parties critical to the mortgage origination industry through its patented ePASS^® technology. One quarter of the nation's estimated $2 trillion in new mortgage originations utilize Ellie Mae’s ePASS technology, which enables mortgage companies to easily and securely conduct electronic business transactions with dozens of leading lenders and thousands of settlement service providers.  Ellie Mae was founded in 1998 and is based in Pleasanton, California. To learn more about Ellie Mae, visit www.EllieMae.com or call 877.355.4362.

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© 2009 Ellie Mae, Inc. All rights reserved. Ellie Mae, Encompass, and ePASS (patent Nos. 7,444,302 and 7,472,089) are registered trademarks and Encompass360, Encompass CenterWise and Encompass Closer are trademarks of Ellie Mae, Inc. in the United States.