Ellie Mae Announces Launch of Encompass Direct Mail
Easy to implement direct mail solution drives purchase business, supports refi campaigns and builds brand awareness for lenders of all sizes
PLEASANTON, Calif. – September 11, 2017 – Ellie Mae® (NYSE:ELLI), the leading cloud-based platform provider for the mortgage finance industry, announced today that it has launched Encompass® Direct Mail, designed to help lenders identify new business opportunities and increase loan volume for lenders of all sizes through targeted direct mail marketing campaigns. The easy-to-implement direct mail strategies leverage the content engine within Ellie Mae’s Encompass CRM and help lenders drive new purchase and refinance business while building their brand awareness through audience specific outreach.
Whether or not lenders utilize Encompass CRM, they can now take advantage of Encompass Direct Mail by simply selecting the mailer that matches their business needs and identifying their target audience. The solution leverages the contacts already in Ellie Mae’s Encompass all-in-one mortgage management solution, making it simple to access the necessary data, to deploy the mailers and target prospects with a tailored marketing message.
“Our July Ellie Mae Origination Insight Report showed that purchases now represent 65 percent of closed loans, and refinances made up 35 percent of closed loans,” said Jonathan Corr, President and CEO of Ellie Mae. “To help our clients address the changing market conditions, we’ve provided direct access to the Encompass Direct Mail capabilities of our CRM solution. While direct mail isn’t new, the mixture of print and digital marketing is a proven combination, and because Encompass allows for easy reporting and segmentation of audiences, we’re able to help our clients get their message out quickly.”
Encompass Direct Mail allows targeted messaging based on variables including income, age, geographic location, ownership status and more. Lenders can track response rates enabling quick follow up in one clear system of record.
Encompass Direct Mail campaigns include:
- Purchase campaigns – Buy vs. Rent, Impact of Rising Rates, Purchase Prospect and VA Purchase
- Refinance campaigns – Cash-out Refi, HELOC, HELOC Renovation and Mortgage Insurance Elimination
- Brand Building campaigns – Joined a New Team, Mortgage Checkup, Reassigned Customer Introduction and Mortgage Expert
For more information about Encompass Direct Mail, visit:
About Ellie Mae
Ellie Mae (NYSE:ELLI) is the leading cloud-based platform provider for the mortgage finance industry. Ellie Mae’s technology solutions enable lenders to originate more loans, reduce origination costs, and shorten the time to close, all while ensuring the highest levels of compliance, quality and efficiency. Visit EllieMae.com or call 877.355.4362 to learn more.
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© 2017 Ellie Mae, Inc. Ellie Mae®, Encompass®, AllRegs®, the Ellie Mae logo and other trademarks or service marks of Ellie Mae, Inc. appearing herein are the property of Ellie Mae, Inc. or its subsidiaries. All rights reserved. Other company and product names may be trademarks or copyrights of their respective owners.