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A consumer engagement strategy for digital mortgage success
It is not easy to be a lender these days. Margins are down, rates are high, and new competition is springing up on virtually every corner. Acquiring a customer is getting more costly every year and keeping that customer is even more of a challenge. As a lender, you have to take advantage of every opportunity and how you engage prospective borrowers can determine your success in today’s digital mortgage environment.
Nowadays, 95% of potential borrowers plan to search for their homes, and their lenders, online. And nearly 50% of borrowers apply for their home loans digitally. Do you have the mechanism in place to effectively capitalize on and prioritize the leads coming in from your digital mortgage application?
Succeeding in today’s digital mortgage environment comes down to how you answer three key questions:
- How are you creating interest?
- How are you engaging leads and referrals?
- How do you convert 100% of your opportunities?
Check out our new video to discover how the Ellie Mae Consumer Engagement™ solution gives you the tools you need to turn your leads into mortgages!
Learn more: Ellie Mae Consumer Engagement™ solution