- Business Rules
If Your Website Isn’t ADA-Compliant, You Could be at Risk
Do you know the impact of the Americans with Disabilities Act (ADA) and web accessibility on the mortgage industry?
Signed into law in 1990, the ADA became the first civil rights law focused on the needs of persons with disabilities. Originally, it ensured that disabled individuals weren’t denied access to public accommodations due to physical challenges such as stairs or turnstiles, however, in today’s digital age this law now extends to website accessibility as well.
At Experience 2019, Ellie Mae industry experts shared that 95% of today’s borrowers are researching where to find the best mortgage rates online. In this digital world, it is critical that mortgage lenders ensure their websites are accessible to all. If your website is not ADA-compliant, you could be missing business opportunities and putting your company at risk.
Despite the release of the Web Content Accessibility Guidelines 2.0 that define specific accessibility standards for ADA compliance, there is still a lot of confusion around what lenders should be doing right now to avoid compliance risk.
Understand the pitfalls and requirements of web accessibility by checking out our new "ADA Compliance for Websites" eBook and webinar, where we delve into:
- What digital accessibility actually means
- Why inclusion matters for your business
- Which options can help you avoid risk and potential impact on revenue
- How Ellie Mae can help you offer a world-class online experience to all
Download our latest ADA-compliance resources and watch this video to learn how Ellie Mae can help you offer a wold-class online experience to all.