- Business Rules
Sales and Consumer Engagement
Expert Insights: Experience 2019 Shines a Light on the State of Consumer Engagement
“Lenders are challenged today by origination volume. Finding those niche segments and being able to push from lead to loan into execution and making a mortgage loan is the number one challenge. Technology impacts that in terms of Velocify and CRM; tools that help you get more of your origination leads into loans.” -Jordan Brown, CEO of MarketWise Advisors
Ellie Mae’s annual Experience conference is a marquee event on the mortgage industry calendar, where thousands of professionals gather to network, discuss trends, share ideas, and gain competitive advantages. The theme of Experience 2019 was Driving Innovation Home, which explored how the mortgage industry has expanded the adoption of technology for residential lending, with emphasis on consumer engagement, including the related benefits and challenges this brings. While technology opens more doors to the fluid, mobile, and transparent experience borrowers now demand, there is still a desire for face-to-face interaction. By combining these technological and human elements, lender-borrower connections can flourish, resulting in an experience that turns leads into loans, and borrowers into customers for life.
Informative sessions gave event participants comprehensive insights on this journey, and the importance of creating an engaging borrower experience from start to finish. Key learnings and takeaways have been compiled into a new eBook, Driving Innovation Home: Expert Insights for Consumer Engagement.
In this eBook, you’ll learn specific ways to improve your overall offering and drive maximum revenue. Get quick and relevant advice on how to rethink your sales approach and create an exceptional, customer-first experience from the very first contact. Learn how to build more effective customer and partner relationships in today’s fast-paced, always-on culture while getting an insightful look at the state-of-the-industry from business leaders and in-the-trenches lenders. Finally, take a deep dive into Ellie Mae technology, with tips on configuring Encompass Consumer Connect for ADA accessibility to ensure that you deliver an engaging experience to all borrowers.
And get ready to hear more valuable insights first-hand at Experience 2020 which is just around the corner, and will be hosted in sunny San Diego on March 23-25, 2020. Take advantage of early bird pricing now, and plan to join leaders from across the industry to drive innovation home. Register now for Experience 2020.