- Business Rules
- Homeowners Financial Group USA, LLC
- Scottsdale, AZ
- $1.2B annual loan volume (2018)
- Ellie Mae customer since 2015
Homeowners Financial Group wanted to give its customers online engagement options without letting go of the relationship approach that had taken the company so far. It needed a customizable platform with a streamlined online application process, and a secure, easy-to-use borrower portal to facilitate everything from electronic document exchange and eSigning to loan officer interactions.
The goal was to create a hybrid approach that stayed true to its strong relationship/referral model, but utilized mobile to streamline the loan process.
Product Support Manager