The Modern Lender’s Guide to HELOC


Economic factors have created a significant and timely opportunity for mortgage lenders in the home equity line of credit (HELOC) space. In fact, 14.5 million U.S. homeowners are positioned to take advantage of the equity they’ve built in their homes.

Leveraging data and insights in partnership with Experian and Weiss Analytics, Ellie Mae has created a new eBook, The Modern Lender’s Guide to HELOC. This new resource gives you the information you need to:

  • Understand the market drivers for the HELOC opportunity
  • Develop a profile of the target HELOC customer
  • Put the right marketing strategies in place
  • Position your company to grow your HELOC business

Lenders who can actively educate their customers on the benefits of HELOC, offer the right mix of products, and make the process fast and easy, have a real opportunity to capture this untapped market.



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