- Business Rules
The mortgage industry is challenged by fluctuating interest rates, fewer borrowers, and low inventory. Customer acquisition has also become increasingly costly and competitive as more borrowers demand digital engagement. Succeeding in this environment comes down to creating interest, engaging leads and referrals, and converting 100% of opportunities into mortgages…seamlessly. Lenders who employ innovative technology to meet these objectives will thrive. Ellie Mae's Consumer Engagement delivers the software, services, and support you need to turn leads into mortgages, and prospective borrowers into customers for life.
Ellie Mae provides a seamless and highly efficient way for lenders to engage, collaborate, and connect with brokers. Part of the Encompass® Digital Lending Platform, our wholesale solution is highlighted by a feature-rich, customizable portal, which helps keep brokers engaged throughout the lending process. As a result, your brokers will be better informed and more confident in their relationships with you. This premium experience empowers you to source broker-generated loans faster, reduce origination costs, and maximize profits. Ultimately, you’ll be able to take your wholesale channel to the next level through greater ROI, and enhance your standing in a crowded market.
"We wanted to give our clients the ability to interact with us the way they wanted to interact with us."
Brandon DurhamProduct Support Manager
Homeowners Financial Group
"Having a system like Encompass TPO Connect that links you with your TPO partners and lets them know that they’re valued as customers is critical to winning more business."
Lorenzo AdamsVP of Operations
First Community Mortgage